Luka Mania Takes Over: Dončić Tops NBA Jersey Sales Amid Lakers Trade Buzz
The 2024–25 NBA season saw Luka Dončić surge to the top of the league—not just with his play on the court, but in popularity as well. Dončić topped the list of best-selling jerseys, surpassing icons like Stephen Curry, LeBron James, and Jayson Tatum. The buzz around Luka was already massive, but rumors of a potential trade to the Lakers sent his popularity into overdrive, creating a “Luka to L.A.” frenzy that spilled over into merchandise sales.
There’s a perfect storm behind Dončić’s dominance in jersey sales. First and foremost, he’s a generational talent. Luka’s mix of elite scoring, playmaking, and late-game heroics make him a must-watch star. Whether it’s a buzzer-beating three or a crafty no-look assist, his highlight-reel moments go viral in seconds, capturing fans across all platforms.
As an international icon from Slovenia, Luka’s appeal goes well beyond the U.S. He commands a global following, with fans from Europe and beyond eager to rep their hero. Add in his youth—at just 25, he’s already considered one of the NBA’s cornerstone stars—and it’s easy to see why younger fans gravitate toward him.
Even his jersey design helps. Clean, sleek, and often paired with his Jordan Brand gear, Luka’s look is stylish and easy to rock. With Dallas maintaining playoff relevance and Luka’s name constantly in headlines, it’s no surprise he’s the jersey king this year.
Top 5 Jersey Sales (2024–25):
- Luka Dončić
- Stephen Curry
- LeBron James
- Jayson Tatum
- Jalen Brunson
Whether he ends up in L.A. or not, Luka’s brand has officially gone global—and it’s just getting started.
