NBA Makes Triumphant Return to NBC and Peacock This Fall: Where Nostalgia Meets a New Era of Hoops
Next October, the NBA will make its highly anticipated return to NBC and Peacock, marking a new era for the league on the network that once defined basketball’s golden age. To celebrate the upcoming partnership, Giannis Antetokounmpo, Jayson Tatum, and Victor Wembanyama teamed up with actor Jack McBrayer, best known for 30 Rock, to star in a playful and nostalgic promotional spot.
The new promo not only highlights the excitement of the league’s return to NBC but also taps into the rich history of the NBA on the network. From the Michael Jordan era to the dominance of Shaq and Kobe, NBC was synonymous with unforgettable basketball moments. Jayson Tatum shared his excitement, saying, “So many fans of the game are happy to have the NBA back on NBC. I’m thrilled to be part of the league’s return to the network and its debut on Peacock.”
Jenny Storms, Chief Marketing Officer of Entertainment and Sports at NBCUniversal, emphasized the importance of bridging nostalgia with innovation. “Creating this spot in partnership with the NBA allowed us to honor NBC’s legacy while showcasing today’s stars in a fresh and fun way,” she said. This campaign also launches the network’s new NBA social media accounts, designed to engage younger fans and create buzz around the league’s comeback.
As part of the new broadcast deal signed last July, NBC and Peacock will host exclusive Monday night games and regional doubleheaders on Tuesday nights. Beginning in 2026, the network will debut Sunday Night Basketball, creating three consecutive nights of NBA action on NBC platforms.
For those who remember the NBA’s glory days on NBC, this return aims to recapture that magic, blending the iconic past with the exciting present. Fans can look forward to surprises and innovations that make every game feel like an event when the NBA returns to NBC’s airwaves this fall.
