Giannis Antetokounmpo & Brothers Invest in Greek Wineries to Share Greece’s Finest Wines with the World
NBA superstar Giannis Antetokounmpo and his talented basketball family have taken a significant step into the world of winemaking, announcing their investment in Greece’s esteemed Hellenic Wineries and Boutari Winery. With a heritage spanning over a century, these wineries are well-regarded for their deep-rooted tradition of producing exceptional Greek wines.
Expressing his excitement over this new venture, Giannis stated, “I am thrilled about our investment and collaboration with Elias Georgiades. Our shared vision is to build businesses that have a rich legacy of crafting natural products from Greek soil, including wine and mineral water.”
Despite their successful basketball careers in the United States, Giannis, along with his brothers Kostas, Thanasis, and Alex, remain deeply connected to their Greek roots. Their decision to invest in the wine industry is driven by their love for their homeland, their appreciation for nature, and their respect for the time-honored craft of winemaking. Through this initiative, they aim to preserve Greece’s rich viticultural traditions while promoting Greek wines on a global scale.
In their joint statement, the Antetokounmpo brothers shared their aspirations: “We want to introduce Greece’s outstanding wines to enthusiasts worldwide, fostering economic growth and encouraging cultural exchange.”
The partnership has generated enthusiasm among investors and industry leaders alike. Elias Georgiadis, CEO of Sterner Stenhus and a key shareholder in the vineyards, welcomed the Antetokounmpo family with open arms. “We are delighted to have the Antetokounmpo brothers join Hellenic Wineries, which produces and distributes IOLI water and Boutari wines. This collaboration strengthens our strategic goal of promoting Greek products globally while boosting wine tourism in our country.”
With their passion and influence, the Antetokounmpo brothers are set to make a lasting impact on the Greek wine industry, bridging tradition with innovation and sharing a piece of Greece with the world.
